An Andersen customer is a person who has shown the diligence to do their research. They are not trying to save pennies to achieve the lowest cost. They place higher value on service, functionality, and aesthetics. They are conscious that a home charger is not a throwaway item and that making the right decision will demonstrate longer term benefits. They are essentially at the premium end of the marketplace and experience will tell them that “buy cheap equals buy twice”.

They seek a product which has been thoroughly engineered and will have a levelof ‘future proofing’ allowing them to purchase with confidence. They will have a keen eye on environmental matters and will look at their total carbon footprint . There will be many customers who are reviewing their future home energy strategy which is part driven by environmental motivations but also part driven by rising energy costs and the attractiveness of alternative energy solutions such as solar. There is a higher propensity for EVIOS customers to subscribe to carbon
neutral energy tariffs even though they cost more.

Living in more affluent neighbourhoods, an important criteria beyond functionality is aesthetics. They have no desire to fit any standard plastic box in a highly visible location on the front of their house. They want a product which is discreet, modern, and with a very premium feel. This is also supported by the type of car which they choose to drive. The EVIOS customer will be brand savvy and their choice of car will also be highly considered. What a car or a brand says about them is an important motivator. So too will be the British built message. Diligence and smart thinking defines our consumer. They are highly likely to positively receive and give brand recommendation. They most likely have a good relationship with their car dealer through years of making new vehicle purchases. Similarly, they are likely to have an electrician in their contacts list who comes to the family home to carry out various tasks. These relationships provide trusted voices of influence. As professional (and most likely family) people, they are naturally time poor. They place high value on trust. They want products and processes to simply just work. They are happy to make time for some research but once a decision has been reached their high expectations means that they don’t want to be calling helplines or following up unreturned calls. Reputation can tip to negative in an instance if service is sub standard.